Founding[ edit ] The business first began in Cincinnati. Here, Larry Flynt and his brother, Jimmy Flynt , opened up a store in However, Larry fired his brother in , and since then he has been developing his own business, Jimmy Flynt's Sexy Gifts Stand. An old member of Hustler magazine has described the relationship, saying, "Larry is the show, and Jimmy makes it go". This magazine is not owned by Larry Flynt, but is licensed to publish material from the American version.
Hustler Magazine[ edit ] In March , Flynt created the Hustler Newsletter, a four-page, black-and-white publication of information about his clubs. This item became so popular with his customers that by May he expanded the Hustler Newsletter to 16 pages and in August , to 32 pages. As a result of the oil crisis the United States entered an economic recession; Hustler Club customers tightened their spending and Flynt had to find financing to pay his debts or go bankrupt. He decided to turn the Hustler Newsletter into a national sexually explicit magazine.